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B2B Paid Social Benchmarks: What We Learned From $15M in Spend on Facebook and LinkedIn

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When you hit the sweet spot of the right audience, right social channel, right ad and right offer, there really isn’t a better advertising medium for B2B. So, what’s working in social advertising for B2B marketers? 100k, I can likely afford to spend more per lead. How long should your ad text be? Which images work best?

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Is paid social advertising still worth it in 2023?

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Like almost every B2B company on the planet, I knew my success would hinge largely on paid social advertising. Our benchmark report found the average cost per opportunity (CPO) on LinkedIn and Facebook to be $3,162.89 Your CPL or CPO after a few campaigns are just your benchmarks. and $4,950.64, respectively.

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B2B Paid Social Benchmarks: What We Learned From $15M in Spend on Facebook and LinkedIn

Metadata

When you hit the sweet spot of the right audience, right social channel, right ad and right offer, there really isn’t a better advertising medium for B2B. So, what’s working in social advertising for B2B marketers? 100k, I can likely afford to spend more per lead. How long should your ad text be? Which images work best?