Cost Per Click CPC CPM Purchase Intent 
Huptech Web
JANUARY 13, 2023
A 13% Increase in Cost-Per-Click Compared to 2020. The cost-per-click (CPC) for Facebook ads has increased by 13% compared to 2020, indicating a higher cost for businesses and advertisers to reach their audiences on the platform. Twitter’s CPM is Low Compared to Other Platforms.
Hubspot
SEPTEMBER 10, 2015
Rather than paying for ads on cost-per-mille (CPM) and cost-per-click (CPC) model, they’re looking at a more powerful metric: cost-per-acquisition (CPA). Research shows that people who click on native ads have a higher purchase intent than those who click on banner ads.
Expert insights. Personalized for you.
52 
Let's personalize your content