Cost Per Click Cost Per Thousand Marketo Research 
Albacross
APRIL 24, 2019
Cost Per Click (CPC) and Cost Per Mile (CPM). If you’re running any digital campaigns (Facebook ads and Google ads), you’ll have to keep an eye on your relevant costs as well. If you’re paying for each click that you get, then that’s CPC. CPM = Cost / (Impressions/1000).
Brandpoint
JUNE 24, 2021
When measuring CPA, you only pay Google for every conversion rather than for every click. CPC: Cost-per-Click. This is the amount spent for every click on your ad content when employing a pay per click advertising campaign. CPL: Cost-per-Lead. CPM: Cost-per-Thousand (impressions).
Expert insights. Personalized for you.
101 
Let's personalize your content