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Account-based marketing not working? Try these 4 fixes.

Rollworks

Fix #4: Nurture leads across multiple channels. In a 2017 interview, nearly half of marketers said their normal sales cycle was long and complex, involving many decision influencers. , you need to apply them all to nurturing your leads with multi-channel marketing. Personalized Landing Pages. Automation.

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

An effective call to action – at the end of content, for example – makes visitors to a website more likely to become a lead. Channel partner A person or organization that provides services or sells products on behalf of a software or hardware vendor. Campaign A specific series of activities used to market a product.

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

An effective call to action – at the end of content, for example – makes visitors to a website more likely to become a lead. Channel partner A person or organization that provides services or sells products on behalf of a software or hardware vendor. Campaign A specific series of activities used to market a product.