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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Always be closing (ABC) A phrase used to remind sales to always look for new customers, pitch products or services to those individuals, and then complete the sale. One definition is any device that perceives its environment and takes actions that maximize its chances of achieving certain goals.

article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Always be closing (ABC) A phrase used to remind sales to always look for new customers, pitch products or services to those individuals, and then complete the sale. One definition is any device that perceives its environment and takes actions that maximize its chances of achieving certain goals.