Valasys

JANUARY 2, 2020

Marketers need to keep abreast of the evolving PPC trends in all the spheres of digital advertising – from paid searches to remarketing & from paid social to the strategies for multichannel attribution. The PPC trends 2020: Gearing Up for the New Dawn in Digital Marketing.

Paid Content 64

Paid Content PPC Trends Marketing AI 64

Single Grain

DECEMBER 23, 2019

Some of the most exciting announcements from Google Marketing Live 2019 – an annual conference for marketers to learn about the latest products or new features for the coming year – were smart advertising campaigns, YouTube's lead ads, and the audience expansion tool (similar to Facebook’s Lookalike Audience).

PPC 96

PPC Paid Content Marketing AI Trends 96

Single Grain

AUGUST 24, 2022

Here are the top reasons why you should hire a full-service advertising agency: Budget-Friendly: Hiring a creative agency is cheaper than hiring an in-house team because the agency has access to all the tools needed to produce a high-quality ad campaign and run a cost-effective advertising campaign. 2) Pay-Per-Click (PPC).

Advertising Agencies 59

Advertising Agencies Paid Search Agency Paid Content Paid Social Agency 59

Anteriad

APRIL 25, 2023

Affiliate marketing Performance-based marketing where a business rewards an affiliate for each visitor brought by the affiliate’s own efforts. Affiliates commonly use organic search rank and PPC marketing. It’s usually free, and it’s effective because it’s the most honest form of marketing available.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Affiliate marketing Performance-based marketing where a business rewards an affiliate for each visitor brought by the affiliate’s own efforts. Affiliates commonly use organic search rank and PPC marketing. It’s usually free, and it’s effective because it’s the most honest form of marketing available.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Single Grain

JANUARY 15, 2020

Channels like social media, email, SEO and PPC play a vital role in bringing in a constant flow of prospects, as the following statistics show: 61% of marketers say generating traffic and leads is their top challenge. 27% of marketers have reported below-average CPLs (cost-per-lead) for both social media and email marketing.

Lead Generation 132

Lead Generation Social Media Top of Funnel Lead Ranking 132

Single Grain

DECEMBER 6, 2019

Here’s a quick look at how programmatic advertising works : To learn how to capitalize on this digital marketing trend, check out PPC Hero’s guide to get started. Dive Deeper: 5 Trends that Will Define the New Vision of Marketing Automation. Chatbots will continue to be an important part of digital marketing in 2020.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145