Online Display Advertising, Targeting, and Capturing Leads
NuSpark Consulting
SEPTEMBER 9, 2012
Lead generation and lead nurturing both can be done via a targeted display campaign. Cost models- CPM, CPA, CPL. According to a B2B survey from Bizo last year, marketers see display as a priority for initiatives. . The Ad Planner assists in researching placements, topics, interests, and YouTube channels. .
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