Remove support-team
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ABM ROI Numbers for the CRO

Terminus

This spans across all marketing, customer success, and sales teams, as you look to better integrate and align all revenue-related areas. When you adopt an ABM approach, you’re supporting all groups associated with the company’s revenue goals. However, oftentimes this responsibility lies on your sales development team.

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Account-based marketing not working? Try these 4 fixes.

Rollworks

This weak structure is probably why Forrester found that, on average, only 0.75% of leads that companies generate actually result in sales. Instead of focusing on attracting as many leads as possible, your team will be focusing on attracting accounts that will close and bring the most value : ( Source ). Only 0.75%?