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Hubspot
JULY 15, 2020
AI can help save you the headache with predictive models that compare your list against your best customers. Even before the world changed, Forrester showed that 65% of B2B buyers prefer to conduct their purchase research online rather than work with a salesperson (and we know that's who you had staffing your booths). Beyond Fit.
Terminus
MAY 8, 2020
Numbers a CRO Will Love: According to a commissioned study conducted by Forrester Consulting on the Total Economic Impact of Terminus, a sample set of Terminus customers reported 60% more meetings scheduled by SDRs. Customer Acquisition Cost (CAC). That equates to a 40% reduction in targeted account acquisition costs.
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DealSignal
MARCH 22, 2023
According to Forrester, companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost. Cost per acquisition (CPA): This metric measures the average cost of acquiring a new customer. A higher CTR can indicate a more compelling offer or more effective targeting.
NetLine
AUGUST 2, 2023
Source: Forrester Some of the lead types that have featured in versions of this model include: Inquiries (INQs): As the name suggests, these are leads that have come as the result of direct contact from potential customers. However, buyers are still educating themselves with white papers, case studies, and webinars.
Rollworks
JUNE 3, 2018
This weak structure is probably why Forrester found that, on average, only 0.75% of leads that companies generate actually result in sales. The problem is that, despite the clear benefits, Forrester research reports that only 8% of companies believe they have strong alignment between these departments. Only 0.75%? Because they work.
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