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B2B demand generation marketing: Nearly everything you need to know

Rev

However, demand generation focuses on interest and desire for your product or service over the long term. In contrast, lead generation (aka lead gen) focuses more on acquiring new leads and customers. Ultimately, lead gen is a form of demand gen.

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Content syndication Content syndication is the process of publishing content on another organization’s property to expand your reach and often to generate leads. Intent marketing Intent marketing is an approach based on B2B buyers’ intent to adopt, purchase, or consume a particular service.

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Content syndication Content syndication is the process of publishing content on another organization’s property to expand your reach and often to generate leads. Intent marketing Intent marketing is an approach based on B2B buyers’ intent to adopt, purchase, or consume a particular service.