Remove Cost per Acquisition Remove Demand Generation Remove Psychographics Remove Sales Qualified Opportunity
article thumbnail

The Gap Between Google and Results: Here’s What You Can Do About It [VIDEO]

Directive Agency

Moving Away From Strictly Keyword Targeting. They’re getting away from just strictly keyword targeting. Then if you want to stay number one, you then drive up the bid cost again. So it’s not that you can’t generate conversions. Meta keywords left in what? The Value of Third Party Platforms.