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18 Affiliate Marketing Statistics 2023 All Marketers Must Know

Optinmonster

More Than 80% of Brands Use Affiliate Marketing Programs A study by Rakuten/Forrester Research found that 8 out of every 10 brands (which is 80%) use affiliate marketing programs. The graph from Google Trends below shows how much people are interested in the term “affiliate marketing” on a scale from 0 to 100. market share.

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Measuring Customer Experience for B2B Marketers

Oktopost

It is what the customer gets out of it. ” According to research in 2020, customer experience has now overtaken product and price as the key differentiator between brands. For B2B, this means buyers expect a personalized, well-developed, enticing customer experience (CX) from first learning of your brand until closing a sale.

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B2B Lead Generation Boosters: 25 Rocket-Fueled Strategies and Ideas to Propel Your Pipeline

NetLine

B2B lead generation is the process of identifying and capturing interest from potential customers in your product or service, with the ultimate goal of converting them into buyers. Quality leads are essential for sales success, as they have a higher likelihood of becoming customers and generating long-term value for your organization.

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Digital Future: Predictive Advertising, Chapter 2 – The 9 Biggest Challenges in Marketing Technology at a Glance

QuanticMind

Forrester Research suggests that “most search marketers track an array of metrics. Here are the digital advertising trends that QuanticMind and its customers have identified as the biggest marketing challenges today. The resulting information gaps create strategic disadvantages and long-term marketing inefficiencies.