How to Define & Measure Social KPIs – Part 4
Valasys
SEPTEMBER 19, 2019
The followers can be segmented based on country, region, job function, seniority, industry, company size & employment status, etc. With a segmentation of the potential clients, the marketers can run better-targeted ads to convert them & optimize their ROI. In general, a lower CPA may be associated with a higher ROI.
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