creative-design Cost per Acquisition CRM Forrester Personalization 
Single Grain
JUNE 30, 2022
They perform Offline Conversion Tracking (OCT) that connects with your CRM to track the quality of your online leads. Advising intelligent bidding strategies to maximize conversions and reduce cost-per-acquisition (CPA). They follow an intelligent ad strategy based on your business goals. Top Clients: Amazon.
Rollworks
JUNE 3, 2018
This weak structure is probably why Forrester found that, on average, only 0.75% of leads that companies generate actually result in sales. You then engage those key players directly with personalized marketing. This approach has many advantages: It’s personal and specific. Only 0.75%? That’s less than 1%!
Expert insights. Personalized for you.
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