Cost per Acquisition CPC Inbound Marketing Salesforce.com 
Lead Liaison
MARCH 7, 2018
Google AdWords Premier Partner, Ben Herman, and marketing automation expert, Chris Kipgen, team up to cover how using AdWords and marketing automation together can get you more conversions at the same or lower cost per acquisition. Our marketing automation platform is omni-channel marketing.
Hubspot
JUNE 19, 2014
It’s important for marketers to understand what APIs can do to factor them in to their marketing strategies. Learn more about how marketers can use APIs here. Examples: Salesforce.com, Google. CPA: Cost-per-Action. You can decide if a given action is a lead or a sale.
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