Customer Experience Matrix

NOVEMBER 19, 2008

My original plan had been to add several marketing automation vendors with significant presence in this market. So far the original list of Eloqua , Vtrenz , Marketo , Manticore Technology and Market2Lead has proven a good set of choices. But although the general rule is obvious, which vendors are most popular is not.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vtrenz Demand Generation Agencies 120

Customer Experience Matrix

MARCH 5, 2009

Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B complex 11 8.5 First, I'll tell you that the aggregate functionality scores largely correlate with the scores for complex usability. integrate w/direct mail printer (directly transmit personalized marketing materials) 1 0 1 1 0 0.5

Lead Scoring 120

Lead Scoring Lead Ranking Demand Generation Work Management 120

Customer Experience Matrix

MARCH 2, 2009

Lacking the resources for a detailed user survey or hands-on scenario testing, I chose to build a checklist of functions that I believe correlate with usability. The harder part was deciding which items correlated with usability. Scoring rules are defined in a central location rather than separately for each campaign.

Demand Generation 120

Demand Generation Lead Scoring Lead Ranking Manticore 120