Engagio

JANUARY 12, 2021

You can manually do a simple match on email domain or automate it with technology like Demandbase that uses more sophisticated methods for lead-to-account matching. At Demandbase, we think that account-level engagement is a better indicator of potential buying activity than individual lead scores. Match activities to accounts.

Account Based Marketing 112

Account Based Marketing ABM Lead Ranking Top of Funnel 112

FunnelEnvy

MARCH 17, 2020

While goals can vary widely, it is important that your goals are either revenue goals or events that correlate closely with revenue. You want to run campaigns on highly trafficked pages that correlate well to conversions and revenue (think product and pricing pages vs. community or blog pages). Higher volume of traffic and conversions.

Lead Ranking 59

Lead Ranking Campaigns Top of Funnel Personalization 59

Full Circle Insights

NOVEMBER 25, 2020

MQL vs Revenue-Based Demand Planning. Demandbase Attribution Debate Yields Surprises. MQL Velocity – Why It Matters. If you are generating twice as much revenue in half the time then make sure that stands out,” said Crater. Top 10 Signs You Have A Marketing Data Problem. Top 5 Reports Finance Wants from Marketing.

Planning 52

Planning Lead Ranking Sales Management Marketing Attribution 52