Remove Correlation Remove CTR Remove Media Remove ROMI
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How to Define & Measure Social KPIs – Part 4

Valasys

For the B2B brands quantifying the endeavors of their social media marketing endeavors ha always been an important pre-requisite to optimize their marketing endeavors. This is where defining & measuring the Social Media KPIs becomes paramount. LinkedIn KPIs. Source: Sophisticated Marketer’s Guide to LinkedIn). Source: Statista ).

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Click-through rate Also known as CTR, click-through rate measures the number of clicks that visitors to your site make as they travel from one part of your website to the next compared to the number of page landings, emails, and other marketing efforts. This data may include social media interactions, web searches, and browsing behavior.

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Click-through rate Also known as CTR, click-through rate measures the number of clicks that visitors to your site make as they travel from one part of your website to the next compared to the number of page landings, emails, and other marketing efforts. This data may include social media interactions, web searches, and browsing behavior.