Understanding the Correlation Between Ad Extensions and Ad Rank
SmartBug Media
JULY 22, 2022
In paid media, there are some things that are crucial to your account’s performance that can be easily missed, especially when you're just looking at just one part of the whole picture. To Google, this translates into three main factors: user experience (quality of ad assets), keyword relevance, and expected click-through rate (CTR).
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