Webbiquity

DECEMBER 7, 2017

An offering like Google Attribution might hold value for B2B, since long sales cycles mean multiple touchpoints are involved, so a marketer will want analytics tools to diagnose what works and what doesn’t. For example, social engagement platform MarianaIQ implemented Adwords for ABM and cut CPL by 50% for a prominent tech firm.

Marketing AI 156

Marketing AI Adwords Account Based Marketing ABM 156

SnapApp

APRIL 25, 2018

N andini's LinkedIn | B2B Copywriter & Product Marketing Consultant . . As a copywriter, she now focuses specifically on product positioning and messaging. . I'm seeing a real shift in B2B tech toward the world of ecommerce. Currently, the company's funnel has improved 10x; we've reduced the CPL by 50%. Kate Talbot.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

N andini’s LinkedIn | B2B Copywriter & Product Marketing Consultant. As a copywriter, she now focuses specifically on product positioning and messaging. I’m seeing a real shift in B2B tech toward the world of ecommerce. Currently, the company’s funnel has improved 10x; we’ve reduced the CPL by 50%.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91