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How to craft successful go-to-market (GTM) strategies for startups

Tomorrow People

Resources, assets, and capabilities: How many patents and copyrights do they have? You can use the SWOT (strengths, weaknesses, opportunities and threats) framework as a way to gain a holistic view of your organisation. Personas are fictional profiles based on real data. How unique is their messaging? Channel activation.

article thumbnail

How to craft successful go-to-market (GTM) strategies for startups

Tomorrow People

Resources, assets, and capabilities: How many patents and copyrights do they have? You can use the SWOT (strengths, weaknesses, opportunities and threats) framework as a way to gain a holistic view of your organisation. Personas are fictional profiles based on real data. How unique is their messaging?