The Ultimate Glossary: 44 Email Marketing Terms Marketers Must Know
Hubspot
FEBRUARY 17, 2012
Landing Page - A lead-capture page on your website that is linked to from an email to provide additional information directly related to products or services promoted in the email's call-to-action. Levels of Authentication - A way of establishing a sender's identity, and ensure the sender is allowed to send from a given domain.
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