Conversion Rate MQL SQO Top of Funnel 
B2B Marketing Analytics
JUNE 28, 2020
Been part of numerous B2B marketing analytics journeys across various organizations, I have been witnessing how data and analytics have become the core of modern B2B marketing execution. CEOs/finance/sales leaders are all in this exciting transition led by the forward-looking marketing leaders. MQLs to SALs (Sales Accepted Leads).
B2B Marketing Analytics
JUNE 28, 2020
CEOs/finance/sales leaders are all in this exciting transition led by the forward-looking marketing leaders. Demand Waterfall conversions generally track 5 KPIs with some degrees of variations depending on the demand funnel definitions within an organization: Leads to MQLs (Marketing Qualified Leads). SQOs to Deals.
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B2B Marketing Analytics
JUNE 28, 2020
CEOs/finance/sales leaders are all in this exciting transition led by the forward-looking marketing leaders. Demand Waterfall conversions generally track 5 KPIs with some degrees of variations depending on the demand funnel definitions within an organization: Leads to MQLs (Marketing Qualified Leads). SQOs to Deals.
DealSignal
OCTOBER 4, 2021
Lead generation focuses on gaining interest from potential customers and capturing those contacts in a database to be nurtured and guided through the sales funnel. Keep it simple: Marketing is typically known by sales to add non-value-add procedures in an attempt to help marketing show value. Plus, sales will love you for it!
DealSignal
OCTOBER 4, 2021
Lead generation focuses on gaining interest from potential customers and capturing those contacts in a database to be nurtured and guided through the sales funnel. Keep it simple: Marketing is typically known by sales to add non-value-add procedures in an attempt to help marketing show value. Plus, sales will love you for it!
PathFactory
SEPTEMBER 27, 2018
It’s almost like Netflix forgot that you just spent 46 minutes and 12 seconds engrossed in this content and they don’t even want you to watch more. The content you want is always ready, on-demand, when you want to watch it. Unfortunately, B2B content experiences haven’t quite caught up yet. Slow and steady. Week by week.
PathFactory
SEPTEMBER 12, 2018
Glassdoor improved their buyer’s experience by activating all the content in their nurture programs to give prospects the power to guide themselves through their journey. Fewer leads, more conversations. If you’re generating low-quality leads, the solution isn’t to fill the top of the funnel with more garbage.
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