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What Determines Success for B2B in the Online World?

EMagine B2B Blog

Without a good conversion rate optimization strategy, your visitors will flail around your site. Proper use of relevant hard and soft CTAs can catch visitors at all cycles in the buying phases, and either bring them back if they are still kicking tires, or direct them to a conversion if they are ready to act.

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Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

This is the first of two posts that will look at how to improve conversion rates to get more value from each click. LeadLander is one of the most mature providers of what they term "real-time customer intelligence." The challenge, then, is to maximize marketing productivity-to get more leads out of the same number of clicks.