54 Content Marketing Stats to Guide Your 2018 Strategy
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DECEMBER 4, 2017
The top three paid advertising methods used by B2B marketers are SEM (66%); print or other offline promotion (57%), and traditional online banner ads (55%) - Content Marketing Institute/MarketingProfs. . . TV ads aren’t as relevant to each viewer, so the conversion rate is much lower, especially for niche products. . .
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