What Is B2B Sales: Strategies & Best Practices
Salesforce Marketing Cloud
JANUARY 11, 2024
About $3 trillion — that’s Forrester’s estimate for B2B sales by 2027, almost double what it was in 2021. And B2B salespeople are a big reason why it’s growing. If you want to be successful in B2B sales, you need to understand the difference between B2B and B2C sales strategies. What you’ll learn: What is B2B sales?
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