How to Measure Your Facebook Ads ROI (With Metrics That Matter to Your Boss and Business)
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SEPTEMBER 22, 2021
Ultimately, you want to tie your ad spend to revenue, but since your sales cycle might make that an excessively long process, these are strong performance indicators to report on and optimize against along the way. The only option the platform gives you is to optimize to the initial conversion event, which is a higher funnel metric.
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