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How to optimize your marketing budget: Do more with less

Sprout Social

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. You’ll need a plan to address top budget concerns to provide clarity and control over every dollar spent.

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A Design Framework for Electronic Cognitive Apprenticeship

Buzz Marketing for Technology

This paper proposes a design framework for constructing a groupware-based. The proposed framework applies the principles of. learning environment (GBLE) that enables electronic cognitive apprenticeship. The central theme of this framework is that any design of a GBLE must. of this environment. environment using groupware technology.

Design 100
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Strategic Marketing for Professional Services

Hinge Marketing

Strategic marketing sounds like it would be a good idea for a professional services firm. That’s where strategic marketing comes in. Strategic Marketing Defined. Strategic Marketing is the use of marketing disciplines to achieve organizational goals by developing and maintaining a sustainable competitive advantage.