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Marketing Planning Process for Professional Services

Hinge Marketing

Any firm that wants to succeed needs a marketing plan. However, the marketing planning process that works well for consumer products, industrial goods or not-for-profits is not well suited for professional services. Creating a marketing plan takes more than just writing down some ideas about how to promote your firm.

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Why Your Inbound Marketing Strategy May Not Be Working

Hubspot

Since then, more and more companies — from big brands to small businesses — have taken on inbound marketing. And in 2016 , inbound marketing is being touted as an essential component to your online marketing efforts. Why Your Inbound Marketing Isn’t Working. 2) You haven’t built the right foundation.

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Strategic Marketing for Professional Services

Hinge Marketing

It addresses high-level considerations such as what markets to target, which services to offer and how to price and promote them. The strategy and its associated tactics are often documented in a marketing plan. Marketing management is the process of implementing that plan — delivering the strategy at the tactical level.