Contently

JULY 23, 2018

Resist the temptation to make your internal content flashy and funnel everything through your marketing or editorial team, the same way you would a blog post. Do you have a contingency plan if a new initiative goes off the rails? Increase transparency between the C-suite and employees. When in doubt, go evergreen.

Contingency Planning 120

Contingency Planning Top of Funnel Brand Identity Branding 120

Contently

JULY 23, 2018

Resist the temptation to make your internal content flashy and funnel everything through your marketing or editorial team, the same way you would a blog post. Do you have a contingency plan if a new initiative goes off the rails? Increase transparency between the C-suite and employees. When in doubt, go evergreen.

Contingency Planning 104

Contingency Planning Top of Funnel Brand Identity Branding 104

seo.co

FEBRUARY 16, 2021

As a result, marketers no longer had the luxury to build expansive campaigns. A quick look at last year’s laundry list of ‘unprecedented’ developments tells us that technology marketing moves very fast. The only way marketers can survive 2021 is to be flexible and transparent in the face of adversity.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

EveryoneSocial

JULY 23, 2019

Instead of a strategy, what if this company had implemented a communications platform that amplifies the existing rapport of teammates while also integrating with external networks? Internal marketing is an employee communications strategy that can unify a team. Case in point: IBM’s rebranding toward e-business. Get your case study.

Ad Building 53

Ad Building Marketing & Strategy Contingency Planning Network Marketing 53