B2B vs. B2C Marketing: Four Myths, Six Differences, and One Key Similarity
Webbiquity
OCTOBER 8, 2019
The next largest expense is usually content production: website copy, blog posts, marketing collateral, white papers, ebooks, video, infographics, social media posts, etc. B2B marketers need to produce content to help the buyer answer questions and obtain approval. as well as why the vendor chosen offers the best solution.
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