Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel.

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

Zoominfo

OCTOBER 21, 2021

As the widest section of the funnel, the main purpose of this stage is to improve the visibility of a brand and demonstrate expertise by accommodating prospects value-centric, top-of-funnel resources. Success at this stage requires go-to-market teams to decipher which channels and messaging turns prospects into customers.

Sales Management 130

Sales Management Top of Funnel Sales Qualified Leads Work Management 130

markempa

MARCH 2, 2017

Top of the Funnel (TOFU): People at this stage are searching for ideas, tips, and resources to help them answer questions and get ideas for problems they’re facing. During this stage, you’ll share content to help progress them from interest towards purchase intent. Download lead generation channel mindmap. Let me explain.

Lead Nurturing 120

Lead Nurturing Top of Funnel Sales Qualified Leads Tactics 120

Zoominfo

NOVEMBER 9, 2020

Learn data-driven strategies that support each stage of the sales funnel, along with key performance indicators (KPIs). Contents What is a Sales Funnel? What Tools Do People Use for Sales Funnels? Marketing Funnel vs. Sales Funnel Resources. What is a Sales Funnel? Seller Perspective.

Sales Management 246

Sales Management Top of Funnel Sales Qualified Leads Work Management 246

Marketing Insider Group

JANUARY 9, 2024

Current marketing practices take customer needs into consideration when producing content for lead generation programs. As well as, targeting your content marketing to the right buyer, at the right time. Salespeople often struggle with developing nurturing content without marketing support. Let me explain.

Lead Nurturing 150

Lead Nurturing Sales Management Top of Funnel Lead Ranking 150

Markempa

APRIL 30, 2019

In this post, I’m going to share how to apply lead nurturing to help advance leads through three stages of your demand generation funnel to get more sales qualified opportunities. During this stage, you’ll share content to help progress them from interest towards purchase intent. Let me explain.

Lead Nurturing 70

Lead Nurturing Sales Qualified Leads Top of Funnel Lead Scoring 70