6sense

AUGUST 29, 2021

Create personalized content. We live in a P2P world. Gated content is dead. After ongoing training and enablement of the 6sense platform, the revenue team was ready to hone in on the power of intent data and predictive analytics. Inform go-to-market strategy. Arm sales development teams.

Ideal Customer Profiles 48

Ideal Customer Profiles Lead Ranking Personalization P2P 48

KoMarketing Associates

JANUARY 26, 2016

I know it probably doesn’t make sense to start a B2B social media strategy post by telling you to think beyond B2B, but as Owen Fuller suggests, we must think beyond just business and think P2P (person to person). As Jeffrey Cohen points out, audience location will determine the time of day you share content. Keep a Content Calendar.

Social Media 96

Social Media Media B2B Tips 96

Buzz Marketing for Technology

JUNE 27, 2008

Many training departments saw it as the content side of training, and wondered why it didnt report to them. Now, a dozen years after the debut of KM, there has been little significant change in the efficiency, effectiveness or value of information processes or content in most organizations. This is the essence of PKM.

Organization 100

Organization Peer-to-peer Lead Ranking Budget Programs 100