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Shortening the Industrial Buy Cycle in 5 Simple Steps

Industrial Marketing Today

In one word content – marketing content that is relevant and tailored to the prospect’s stage on the buy cycle. Before you can deliver your content and engage with your target audience, they need to find you! Once there, make sure your content fulfills their search queries and encourages them to engage with you further.

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Humans of Marketing: Tyler Brewer

Conductor

.” I started at a small boutique agency called Overdrive Interactive, as a media planning intern. So when I was looking for my first job out of college, I found a search marketing internship at an agency, iProspect, that would give me an entry-level position after three to six months of a successful intern program. .”