Remove crm-for-financial-services
Remove Content Remove Education Remove Information Remove Wiki
article thumbnail

After Weeks of Decline, Sales Metrics Showing Signs of Recovery [COVID-19 Benchmark Data]

Hubspot

Engagement with marketing content reached record levels. Buyers continue engaging with marketing content at levels equal to or higher than pre-COVID averages. Marketing teams that have invested in providing helpful, relevant content, deserve credit for reaching buyers in an incredibly noisy time. About the Data.

article thumbnail

6 Content Challenges Facing Enterprise Marketers (Plus Some Helpful Solutions)

Hubspot

Marcus Sheridan, founder of The Sales Lion and someone who built a million-dollar business (during the economic crisis, no less), once said that "great content is the best sales tool in the world.". If this is true, then content really must be king. More simply, content turns brands into thought leaders.