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3 Digital Marketing Trends to Watch for in 2023

Navigate the Channel

AI-powered tools and algorithms can analyze vast amounts of data to deliver highly personalized content and recommendations. Here’s why: Personalization at Scale One of the most compelling aspects of AI-driven marketing is its ability to deliver hyper-personalized content and recommendations to consumers.

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How to Choose a Privacy Compliant A/B Testing Tool (Our Guide for German Optimizers)

Convert

Ask the following questions: Are the legal bases mentioned in their Privacy Policy? is the content of the data subject made clear and simple when explaining the granting of consent)? There are several lawful bases that Convert relies upon, which are published in our privacy policy.

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We’ll Take the B2C Special: Fully Personalized and Self-Directed Email Experiences

Litmus

Now they find themselves racing to adopt new personalization trends meant to mitigate privacy changes, such as Apple Mail Privacy Protection (MPP) or the loss of third-party cookies. You can also suggest content or products similar to what you know customers like based on what they’ve purchased or engaged with in the past, too.

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The Rise of Alternative Search Engines (+ Tips for Marketers)

Single Grain

This approach ensures that searches are not only anonymous but also uncoupled from any personal data, offering a level of privacy that is increasingly rare in the digital age. StartPage : By using Google’s search results but removing all trackers and logs, StartPage provides high-quality search results without compromising user privacy.