article thumbnail

B2B Marketing Trends to Master in 2024

DealSignal

If you plan on creating a podcast in 2024, think about filming while podcasts are being recorded so you have content created in multiple mediums: video, voice, and text transcription. Creative video content is a great way to beef up your SEO, social media, and content marketing strategies.

article thumbnail

B2B Marketing Trends to Master in 2023

DealSignal

If you plan on creating a podcast in 2023, think about filming while podcasts are being recorded so you have content created in multiple mediums: video, voice, and text transcription. Creative video content is a great way to beef up your SEO, social media, and content marketing strategies.

article thumbnail

B2B Lead Generation

Inbox Insight

The reality is not all leads are good leads – some have a higher potential deal value than others, some are already researching your products, while others have no interest in buying. Consequently, they are considered a warm lead and more likely to convert – accelerating sales and increasing pipeline velocity.