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Why Your Small Business Should Care About Clean Data

Salesforce Marketing Cloud

” Clean data — or data and records that are free of inaccuracies, duplications, and blanks — helps your small business run faster, smoother, and more efficiently. Delete that dirty data Learn more about Starter Suite, the most complete CRM starter suite, or look into our additional small business solutions.

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Sales Intelligence: What to Expect When You’re Prospecting

Zoominfo

Marketing and sales intelligence data is dynamic, which is to say frequently and continuously refreshed. But a lot of marketing, sales, and recruiting professionals don’t know how much data has changed over the past few years! Time to plan your next marketing campaign or start prospecting into your top accounts! JUST KIDDING.

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Sales Intelligence: What to Expect When You’re Prospecting

DiscoverOrg

Marketing and sales intelligence data is dynamic, which is to say frequently and continuously refreshed. A lot of marketing, sales, and recruiting professionals don’t know how much data has changed over the past few years! This is an introduction to the use and impact of marketing and sales intelligence data on business decisions.

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Lead Optimization: 10 audience questions answered

markempa

What does it mean to “enrich data” and “merge/de-dupe”? When you enrich data, you’re filling in the details about a contact that may be missing. It also makes it easy to identify duplicates and merge information – that is literally what is meant by the term “merge/de-dupe.”. ” What is a persona?

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What is Customer Data Management (CDM)? Definition, Best Practices and Technology

Martech Advisor

In this article, we talk about why marketers need to prioritize CDM, its key components, best practices and popular technology platforms that enable robust customer data management. 4 reasons why marketers need to prioritize CDM. 4 reasons why marketers need to prioritize CDM. Table of Content. What is Customer Data Management?