article thumbnail

The Lead Generation Strategy Guide

Zoominfo

Think of inbound marketing as building a relationship with customers—a consultative relationship that continues even after they decide to make a purchase. Consideration: leads are officially converted to sales qualified opportunities and are viewed as prospective customers. Social Media.

article thumbnail

The Lead Generation Strategy Guide

Zoominfo

Think of inbound marketing as building a relationship with customers—a consultative relationship that continues even after they decide to make a purchase. Consideration: leads are officially converted to sales qualified opportunities and are viewed as prospective customers.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Gap Between Google and Results: Here’s What You Can Do About It [VIDEO]

Directive Agency

Because I’ve got about, I’d say, 15% of the portfolio wanting to experiment with paid social but the majority has already experimented and found they couldn’t generate sales qualified opportunities from it. We preach about this a lot here in what we call share of SERP. Execute on Share of SERP.

article thumbnail

41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

This answers the question: "Is the opportunity pipeline increasing or decreasing in size?". . This answers the question: "What percentage of leads are sales-qualified?". . Opportunities by Lead Source. This answers the question: "Which lead source drives the most amount of opportunities?". . Emily Harris.