LeadSloth
MAY 16, 2009
This week I’m finishing up my day job as Sr Marketing Manager at Backbase, and will be available full-time for Marketing Automation Consulting. June 8th I will officially start as a full-time consultant. If you have Marketing Automation challenges, I’d love to hear from you ( or toll-free 1-888-4A-SLOTH). See you then!
Customer Experience Matrix
NOVEMBER 19, 2008
As you might imagine, I’ve been trying to decide how to expand the set of products covered in the Raab Guide to Demand Generation Systems. But I’ve also been approached by some of the other demand generation specialists. Still, they are much larger firms and do much more marketing than Manticore or Market2Lead.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Customer Experience Matrix
NOVEMBER 18, 2009
One of the audience members at the B2B Marketing University in Boston asked about demand generation systems for small businesses, and how to distinguish among the vendors in general. This has more to do with the degree of personal selling (and after-sale service) than anything else.
Customer Experience Matrix
JULY 22, 2010
Alterian and SmartFocus are also still independent, but are sold as services via marketing agencies (Alterian) or directly (SmartFocus). Although the world has certainly changed since the late 1990’s, I see no reason to expect a different pattern among demand generation vendors. The obvious candidates are CRM vendors.
Customer Experience Matrix
JULY 3, 2008
It’s only an issue because when I think about this as a consultant, and when I listen to other consultants, the answer that comes back is that metrics should be tailored to the business situation. Campaign analysis in demand generation systems. There may be a quiz.)
LeadSloth
JANUARY 12, 2010
I have asked many of the vendors, consultants and thought leaders to give their opinion. Kevin Joyce , CMO, Market2Lead. David Raab , Raab Associates & author, Raab Guide to Demand Generation Systems. The vast majority of leads generated on a website never have a meaningful conversation with a sales rep.
Online Marketing Institute
JULY 31, 2009
2) Database services – powerhouses like Dun&Bradstreet, Harte-Hanks, Acxiom, Equifax, infoUSA, and Merkle dominate this category , but B2B marketers tend to think of them more as list generators than providers of a broad spectrum of strategic data management to direct mail execution. Here’s the problem.
Expert insights. Personalized for you.
100 
Let's personalize your content