Heinz Marketing

MAY 14, 2024

By Carly Bauer , Marketing Consultant at Heinz Marketing In today’s dynamic and interconnected digital landscape, understanding the effectiveness of marketing efforts is paramount for businesses striving to thrive in competitive markets. Lastly, select metrics that can be accurately measured and reliably tracked over time.

Marketing Attribution 103

Marketing Attribution Multi-Touch Attribution Effectiveness Cost per Acquisition 103

Convert

SEPTEMBER 22, 2021

It’s how you can: Keep up with rising ad costs, Deal with a decline in sales, Eke out just a little more oomph from every page of your site. And sometimes you get no lift at all but you find out what doesn’t work and save money on rolling out potential mistakes. Test Close To Purchase, Then Move Out.

A/B testing 95

A/B testing Budget Programs Paid Search Agency Tools 95

Convert

SEPTEMBER 8, 2021

So you’re currently running A/B tests and looking to scale out your testing program. Multivariate testing can help you to find out the best combination of elements (often much faster than standard sequential A/B tests), while also understanding what caused those changes. But how can you start testing faster?

Multivariate analysis 52

Multivariate analysis Marketing Automation Services Tools A/B testing 52