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Is the CDP category being shrunk by acquisitions?: Monday’s Daily Brief

Martech

Then they started getting picked off and integrated into broader marketing suites. The following year, DXP Acquia absorbed AgilOne. Last year, cloud comms platform Twilo picked up Segment. Earlier this year, two other DXPs, Optimizely and Sitecore, acquired Boxever and Zaius respectively. It’s a scaling issue.”

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2022 BEST SOFTWARE LIST FOR SMALL BUSINESS

TrustRadius Marketing

So to stay competitive, marketing teams are scrambling to understand customers better, so they can give them a better experience because this is disrupting entire industries. And a big part of what’s needed is figuring out how marketing and sales can do a better job together. 3M+ total digital brand assets managed by Fanatics.

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Platforming Marketing: 8 P’s of Self-Service Martech

chiefmartech

The theme of my keynote talk at the MarTech conference earlier this month was “platforming marketing.” I’ve spent much of my career thinking about two broad topics: marketing and platforms. These include actual legal requirements, such as GDPR data privacy compliance.

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2022 BEST SOFTWARE LIST

TrustRadius Marketing

So to stay competitive, marketing teams are scrambling to understand customers better, so they can give them a better experience because this is disrupting entire industries. And a big part of what’s needed is figuring out how marketing and sales can do a better job together. 3M+ total digital brand assets managed by Fanatics.

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2022 BEST SOFTWARE LIST FOR ENTERPRISE

TrustRadius Marketing

So to stay competitive, marketing teams are scrambling to understand customers better, so they can give them a better experience because this is disrupting entire industries. And a big part of what’s needed is figuring out how marketing and sales can do a better job together. 3M+ total digital brand assets managed by Fanatics.

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2022 BEST SOFTWARE LIST FOR MID-SIZED BUSINESS

TrustRadius Marketing

So to stay competitive, marketing teams are scrambling to understand customers better, so they can give them a better experience because this is disrupting entire industries. And a big part of what’s needed is figuring out how marketing and sales can do a better job together. 3M+ total digital brand assets managed by Fanatics.