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Tips for international B2B market research

Savanta

Select the wrong methodology and participation rates may be low or real opinions hard to uncover. For example, some cultures have a strong preference for providing feedback one-to-one which means that focus groups aren’t a viable option. Subscribe and receive new posts by email or RSS. Ensure clarity. Happy travels!

Research 120
article thumbnail

Tips for international B2B market research

Savanta

Select the wrong methodology and participation rates may be low or real opinions hard to uncover. For example, some cultures have a strong preference for providing feedback one-to-one which means that focus groups aren’t a viable option. Subscribe and receive new posts by email or RSS. Ensure clarity. Happy travels!

Research 120