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How to Optimize Your E-commerce Site for Revenue

Convert

You have a lot of window shoppers browsing, making comparisons, soaking in your content, but they’re just not ready to buy. We’ve already touched upon dynamic pricing, but you have to understand price elasticity before you try that. Price elasticity = (percent change in quantity demanded) / (percent change in price).

article thumbnail

How to Optimize Your E-commerce Site for Revenue

Convert

You have a lot of window shoppers browsing, making comparisons, soaking in your content, but they’re just not ready to buy. We’ve already touched upon dynamic pricing, but you have to understand price elasticity before you try that. Price elasticity = (percent change in quantity demanded) / (percent change in price).