Comparison Demand Generation Intent Signal Verticals 
Heinz Marketing
MARCH 15, 2019
Although industry and annual revenue are still the most commonly used criteria in building target account lists, 2018 showed there is an opportunity for companies to utilize more advanced techniques moving forward, like predictive and intent signals and engagement data. Remained the Same. Lost Momentum.
Directive Agency
FEBRUARY 22, 2019
Many top B2B data providers not only deliver contact information to build lists but also provide predictive analytics on target accounts. Bombora – Has leading behavioral/intent data for accounts and “surge signals” that help with account prioritization. That’s all it takes!
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