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Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

While the specifics of each service vary, all of them essentially: automate the process of extracting visitor IP information from your log files; match the IP address to an organization; filter out ISPs; and map the company name to one or more external databases to provide additional information (company size, industry, key contacts etc.).

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Why Data Security is Important for Your Business

Valasys

As B2B marketers, many of you may often question yourself, “Why data security is important for your business.” The answer is that data security lies at the core of running a business successfully by giving customers the confidence that their data is being collected, processed and transferred securely. How do you ensure Data Security.

Spyware 59
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5 Tips on How B2B Brands can Employ Cybersecurity for Data Protection

Valasys

B2B marketers are exposed to hefty volumes of data (while tracking the digital footprints of the customers as well as data for demarcating their ideal personas) & hence are obliged to leverage cybersecurity for data protection. Cybersecurity becomes a foremost priority for marketers across the globe. Spyware & adware.