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B2B Email List Guide: Buy, Rent or Build Your List

Digital B2B Marketing

SEPTEMBER 10, 2013

Buying a B2B List. Historically purchased lists have had a bad reputation for quality. While it is true that quality is lower, the relatively low cost still works out well for many companies. Consider purchased lists if these points are true: You have a clear plan to make use of the data throughout the year.

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B2B data decay and list rental – buyer beware!

Biznology

FEBRUARY 13, 2015

After a careful targeting and segmentation process, the next task is to find a list that aligns with those companies and individuals called out for the campaign’s execution, whether it is for lead generation or customer relationship building or retention. address change (changing companies or company/individual’s relocation).

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