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Your 2020 Crisis Marketing Strategy: Marketing Communication and the Coronavirus

Martech Advisor

We have compiled a list of seven tips to help you prepare a crisis marketing strategy for 2020. Amid all these events, there's a lot of unrest and confusion among professionals, internal and external stakeholders, vendors, and customers. You need to have a robust crisis marketing strategy in such trying times.

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How To Keep Calm And Manage Your B2B Sales During Coronavirus Outbreak

Belkins

From Facebook and Google to Qualtrics, major companies prefer to play it safe and not take any chances. The statistics are the same for smaller B2B companies. There is no easy answer or solution. The research by McKinnsey & Company outlines at least three scenarios that businesses should consider: Quick recovery.

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Surviving COVID 19: A Letter From GreenRope's CEO, Lars Helgeson

GreenRope

As the CEO of a small software company, I’m in the same position that many managers and leaders are in – to make decisions that: Create a safe working environment. Have a plan. Think about the contingencies, no matter how extreme. Browser-based software is the easiest way to do this.

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Dear Business Leaders: Don't F ing Panic

GreenRope

As the CEO of a small software company, I’m in the same position that many managers and leaders are in – to make decisions that: · Create a safe working environment. · Have a plan. Think about the contingencies, no matter how extreme. Browser-based software is the easiest way to do this.

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Best Practices When Requesting Ideas and Pitches From Creatives

ClearVoice

Part of what many marketers want from content creators is an instant ramp-up of ideas and different windows into the subject matter. A point of clarification for the marketers reading this: Story ideation is considered a part of the process of proving one’s salt, for writers or video producers.