B2B Lead Generation Blog: Closing the loop to improve lead generation performance
markempa
JUNE 7, 2005
A few years ago, I worked on a lead generation program with a client that launched a new product life cycle management (PLM) software product. The product was expected to have an average sale of $200,000. Their initial target database was comprised of 2000 product driven companies across 20 unique SIC codes.
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