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Intent Data: How to Generate Quality Sales and Marketing Leads

DealSignal

Intent data allows you to identify and target these specific folks, almost in real time. For example, when online users browse the internet, they leave a trail of intent signals in their path—page clicks, time spent on a page, and more. B2B intent data is a collected set of those signals.

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7 Lead Generation Strategies Supercharged With a Data-Driven Approach

DealSignal

Here’s some more information on the five key metrics: Conversion rate: This metric measures the percentage of people who take a desired action, such as filling out a lead form or making a purchase, out of the total number of people who were exposed to your campaign.

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7 Lead Generation Strategies Supercharged With a Data-Driven Approach

DealSignal

However, if you rely on all of your leads to come to you, you miss out on potential customers who are actively looking for the products or solutions you sell. Intent-based leads are buyers who are demonstrating behaviors that indicate they are actively in the market for your product or solution offerings.

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B2B Lead Generation

Inbox Insight

Lead generation isn’t just about generating leads; it’s about generating quality leads – an essential activity for B2B marketing and sales teams. It’s the process of identifying the ideal customers for your product or service, then attracting them to make a purchase. Score and nurture leads.